<i>Acting like a Hedgehog in Times of Pandemic</i>: Metaphorical Creativity in the #reframecovid Collection

The need to provide novel but meaningful ways reason and talk about an unprecedented crisis such as the Covid-19 pandemic has resulted in a surge of creative metaphoric expressions variety communicative settings. In order investigate conceptualizing pandemic, we consider metaphors included #ReframeCovid collection, crowdsourced dataset for that rely on non-war frames. Its heterogeneous makeup multilingual multimodal examples (to date, over 550 – monomodal 30 languages) offers unique opportunity explore which have been used creatively describe different aspects coronavirus pandemic. patterns metaphor creativity discussed this paper include: realizations (verbal visual) wide-scope mappings, use one-off source domains, shifts valence domain evoked, exploitation domains are specific particular discourse communities. analysis contributes our understanding role sense-making communication at time extraordinary global will also new insights into multidimensional phenomenon integrates conceptual, discursive cultural factors.